The new design invoked the curiosity of the people, and they started making speculations. Rob Janoff's design struck a chord with Steve Jobs, and he approved the plan. There was a marked improvement in the design of the new logo.Īpple's new logo design used an Apple that was bitten from the right side, while it used rainbow colours to make it more user-friendly. Since Steve Jobs was not very happy with the first logo design as he wanted something more compelling and artistic, he assigned Rob Janoff with the job, and he did impress Steve Jobs with his work. However, before we delve into its history, we will take a glimpse into the salient features of the Apple logo design: However, the story of the Apple logo design history has more exciting facets than just a bite.įrom its very first design until its modern form, it has gone through some iterations that deserve mention in this article. I was going for the silhouette of an apple, but to make it look more like an apple and not some other round fruit, I did what one does with an apple, I took a bite out of it. Touraj Saberivand was the partner of the design team that created Apple's logo.Īccording to him, the bite was created to make it look more like an apple so that it does not seem similar to any other fruit. However, the original creator of the Apple logo design has a different story to tell. There are many other unofficial versions of this story. Some associate the bite with the lore of Alan Turing and his death, while some attribute it to the story of Original Sin. The most noticeable change is the bite and people cooked up many stories about it.
This ended an old rift between the two companies and ended on a positive note.Ĭoming back to the exquisite Apple logo design, it kept going through several iterations from its very first inception in 1976. to own all the trademark rights associated with the Apple name.Īccording to the essay writer at UK essay ace, the settlement was finished after Apple paid a whopping amount of $500 million. The legal battle resulted in a settlement that entitled Apple Inc. Part of its history is associated with its name that is coincidentally similar to another company by the name of Apple Records which is owned by the Beatles, the famous rock band of the 60s and 70s.ĭue to the similarities in the brand name and logo, both the companies went toe-to-toe with each other in a lawsuit that lasted for twenty-eight years.
Apart from having an appealing design, the Apple logo design also has a fascinating history.